Lyndon Rive—Founder, Chief Executive Officer

Lyndon Rive is the chief executive officer of SolarCity. He co-founded SolarCity in July 2006 with the goal of significantly reducing the cost of solar power and building a trusted national brand adopted by millions of homes. In its first full year of operation, SolarCity became the largest residential solar power provider in California, and by early 2008, SolarCity was a full-service solar power company—providing design, financing, installation, monitoring and services. Lyndon has grown SolarCity has grown to over 300 employees , serving more than 300 communities in three states in its first two years of existence. Prior to SolarCity, Lyndon founded Everdream, an industry leader in software and services for large-scale distributed computer management. Lyndon negotiated the company's partnership with Dell Computer, which acquired Everdream in 2007. A lifelong entrepreneur, Lyndon founded his first company at the age of 17 in South Africa, and in his spare time has been a member of the U.S. National Underwater Hockey Team.
 
Peter Rive—Founder, Chief Operations Officer

Peter Rive is SolarCity’s co-founder and COO, overseeing all company operations nationwide. He has been the primary visionary driving the company’s technology innovation and is responsible for many of SolarCity’s next-generation software and hardware products that dramatically improve the scalability and efficiency of PV Systems. Peter has held several senior technology positions throughout his career focusing on streamlining operational activities through the use of advanced software. Before he co-founded SolarCity, Peter held the position of chief technology officer at Everdream, where he designed a software platform to centralize computer management. Everdream was acquired by Dell in 2007 with the intent of using this technology to manage and control millions of its computers.

Elon Musk—Chairman

Elon Musk is the founder and CEO of SpaceX—a space launch vehicle company. SpaceX is the third company founded by Elon. Prior to SpaceX, he co-founded PayPal, the world's leading electronic payment system, and served as the company's chairman and CEO. PayPal went public in early 2002 and was sold to eBay later that year for $1.5 billion. Elon's first company was an Internet software company called Zip2. He co-founded Zip2 in 1995, serving initially as CEO and then as CTO. Zip2 was sold to Compaq in 1999 for over $300 million in an all cash transaction. Elon has a strong interest in green technology. He is chairman of the board and the primary investor in Tesla Motors, a new all electric American car company. In addition, he is a trustee of the X Prize Foundation and the Musk Foundation, both of which have a strong interest in promoting renewable and environmentally friendly energy technologies.

Charles Ferer—Chief Financial Officer

Charles Ferer is responsible for Accounting, Finance and Banking at SolarCity. He brings over twenty years of experience in leadership roles at high growth companies in a variety of industries, including such consumer products and financial services companies as PepsiCo, GAP, Inc, Transamerica and Central Garden and Pet. Mr. Ferer was recently Group CFO at Central Garden and Pet. Previously, from August 2001 to May 2006, he was CEO and President of MaxEx, which provided supply chain and logistics outsourcing services to mid-sized businesses. Mr. Ferer also worked as CFO of Color Spot, a Kohlberg private equity company, CFO of Old Navy and Vice President of Strategy/M&A at Transamerica Real Estate Information Companies. Mr. Ferer holds an MBA in Finance from Indiana University and a BA in Economics from the University of Puget Sound.

David Arfin—Vice President, Customer Finance

David Arfin is the creator of SolarCity's SolarLease, a first-of-its-kind solar financing option that can allow homeowners to pay less for solar power than they currently pay for electricity. Prior to SolarCity, David founded FirstEnergyFinance.com, was co-founder and CEO of GlooLabs, Inc (acquired by Cisco Systems), co-Founded Flywheel Communications, and was founder and CEO of CLE Group (acquired by Practicing Law Institute). Prior to launching companies, David was a lobbyist for the Association of American Universities, a Coro Fellow in Public Affairs in Los Angeles and an Intern in the Israeli Knesset. He received an MBA from Stanford, an MA in Public Policy Analysis from the Claremont Graduate University, and a BA in Political Science from UCLA. David is an avid San Francisco Giants fan, and in his spare time, has ridden in three Livestrong cycling events with Lance Armstrong to support the fight against cancer.

Diana Helfrich—Vice President, Marketing

As SolarCity’s vice president of marketing, Diana is responsible for the company’s marketing, branding, advertising, public relations, communications and community programs. Diana has spent the last twenty years driving growth for both public companies and early-stage technology companies that have achieved market success through Initial Public Offerings. She has held a variety of executive positions, including vice president of marketing for BigBand Networks—a leading provider of video networking solutions to service providers worldwide, and vice president of marketing for Copper Mountain Networks—a pioneer of DSL technology. Diana has also worked in marketing roles at Autodesk, Wells Fargo and the Council on Education in Management. Diana holds a bachelor’s degree from the University of California at Berkeley and an MBA from St. Mary’s College.

John Lefebvre—Vice President, Sales

John is responsible for SolarCity's sales, market development, and partner relationships. At Lam Research Corporation, Mattson Technology and General Electric, John grew product divisions into multi-million dollar organizations. John has a BS in Electrical Engineering from Clarkson University, a MS in Electrical Engineering from Syracuse University and a MBA from the University of British Columbia and ESADE. John is committed to the advancement of renewable energy technologies and has spent countless hours advising renewable technology startups, consulting for venture capital firms and volunteering with GRID alternatives, a non-profit solar provider to low income families.

Seth Weissman—Vice President, Legal and Human Resources; General Counsel

Seth is responsible for all aspects of SolarCity’s legal affairs including transactional, governance, intellectual property, real estate and employment matters. Seth also heads SolarCity’s human resources department. Seth brings 15 years of experience representing Silicon Valley companies of all sizes and types during their maturation. Prior to joining SolarCity Seth was Vice President, General Counsel and Chief Privacy officer at Coremetrics, the leading digital marketing company. Prior to joining Coremetrics, Seth was an attorney practicing in both the employment and corporate departments at Wilson Sonsini Goodrich and Rosati in Palo Alto, CA, the leading law firm representing technology companies at all stages of their growth, and the investment banks and venture capital firms that finance them. Prior to joining WSGR, Seth was an attorney with Stoneman, Chandler and Miller and Hutchins, Wheeler and Dittmar (acquired by Nixon Peabody) both in Boston, Massachusetts. Seth earned his undergraduate degree in political science at Pennsylvania State University and earned his law degree, with honors, at Boston University School of Law.

Chris Edgett—Director, Field Engineering

Chris oversees all of SolarCity’s field engineering and construction operations nationwide. Before joining SolarCity, Chris worked with PowerLight Corporation, the world’s largest PV construction company. Chris created PowerLight’s construction management group and was responsible for implementing in excess of 25 megawatts of solar power projects scattered throughout the world. At SolarCity Chris’ responsibility is to oversee SolarCity’s construction practices with the goal of increasing quality and efficiency.